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FENDER
CREATIVE DIRECTION // ANIMATION // COMPOSITING
WITNESS THE POWER OF FENDER'S MONSTER PEDALS! We were honored to concept and produce four unique animated spots for Fender and their new metal guitar pedals. Each Fender pedal produces signature distortion tones, and the shorts directed by Mark Szumski and Gina Niespodziani riff on various classic sub-genres. Stoner Metal, Classical Metal, Glam Metal, and Death Metal are all represented in the campaign. Art Freak and frequent HBJ collaborator Skinner brought the space madness with the character designs. Special thanks to Mark Dannells of Yacht Rock Review for the insane guitar leads!
Executive Producer: Fender // Hey Beautiful Jerk
Producers: Mark Szumski and Gina Niespodziani
Concepts: Mark Szumski and Gina Niespodziani
Edit: Gina Niespodziani
Concept Design: Skinner, Kearin Cook
Animation: Matt Carr Jr., David Manzo, Gina Niespodziani, Nick Agderian
CGI: Nick Agderian, Nick Scarcella
Compositing: Mark Szumski, David Manzo
Music: Nick Niespodziani, Mark Dannell, and Tim Smith
VO: Nick Niespodziani
Mix and SFX: HenryBoy and Overcoast
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