HBJ has created LOTS of Reels for Instagram over the years and this K-Pop Reels campaign is by far our favorite. Collaborating with Louisa Lovelace from Meta, we were presented with exhilarating shoot footage and tasked with harnessing its potential to showcase the dynamic capabilities of Reels.

This project posed an exciting challenge. Each K-pop star delivered stellar performances, fueling our creativity as we molded the footage into captivating content that not only highlights the power of Reels but also entertains audiences to the fullest.