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SAMSUNG

DIRECTION // CREATIVE DEVELOPMENT // ANIMATION // EDIT // VFX

Introducing Power Play, the metal-tastic training program for Samsung Galaxy Note20 5G, Note20 Ultra 5G, and Galaxy Z Fold2 5G, featuring your emcees, Galactic Lazer Stallion—the hair metal gods who are turning the device features you need to know into the songs you can’t get out of your head.

HBJ spearheaded the entire campaign in collaboration with Chorus Films, Pleaserock, and Yacht Rock Revue. Together, we crafted six captivating music videos, a Behind The Music style mockumentary, comprehensive training how-to’s, engaging social media content, exclusive merchandise, an 8-bit video game, and much more—all amidst the challenges of the Covid era!

MUSIC VIDEOS

Device of Destiny for Samsung
03:26
Now Watch This for Samsung
03:12
Unfold Me for Samsung
02:50
Just Can't Lose for Samsung
03:03
Samsung Galaxy Note20 "Sign Your Name Forever."
03:00
Samsung Galaxy Note20 "Power Ballad"
03:20
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Sign_Your_Name_NEON_TYPE_Sigs_JASON.png
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DEMOS

Consumer Demo: S PEN GESTURES
01:37
Consumer Demo: MULTITASK
01:33
Consumer Demo: TECHIES
02:49

BEHIND THE MUSIC

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