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/ Welcome to Sugartown!
Sugartown, brought to you by the powerhouse collaboration of Zynga and Take-Two Interactive Software, and skillfully crafted by the animation and VFX wizards at HBJ, is a game-changer in the world of mobile gaming, smashing its way into the thrilling realm of blockchain-based games.

It's not just any game, folks – Sugartown is the inaugural mobile Web3 game powered by the Ethereum network. Here, players dive headfirst into a universe where they wield on-chain ownership of their prized digital collectibles and gaming gear.

Now, let's talk storyline. Sugartown serves up a wild ride, starring three farmyard buddies who accidentally stumble upon a wormhole to Sugartown from another dimension. This cosmic mishap unleashes ghostly creatures known as Ora’s into the city. Brace yourself for some wild, creativity-fueled chaos as these Ora’s give Sugartown a complete makeover, turning it into a buzzing hub of fun and games.

 

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You're Invited to Sugartown
00:46
Something is happening in Sugartown
00:36
Sugartown // Hardcore Gamers
00:15
Sugartown // Mel's Strange Dream PT1
00:42
Sugartown // Mel's Strange Dream PT2
00:14
Sugartown // Ora Reveal
00:22
Sugartown // Sugar Theft
00:17
Sugartown // Halloween Tralier
00:26
Sugartown // Game Over
00:26
WHAT WE DID 
CREATIVE DIRECTION // 2D ANIMATION // 3D RENDERING 
// ILLUSTRATION // BRAND DEVELOPMENT

Hold onto your butts because HBJ played the starring role as the one-stop shop for everything – from crafting characters and cooking up trailers to teasing your gaming senses, and serving up a mouthwatering spread of website assets and branding for the debut Web3 adventure in the Sugartown universe, with plenty more sugar-coated adventures on the horizon.
 

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Executive Producers

Zynga Take-Two Interactive // Hey Beautiful Jerk

 
Produced by

Hey Beautiful Jerk  

 
Directed by

Mark Szumski & Gina Niespodziani

 
Editors

Gina Niespodziani and David Manzo

 
Animation Supervisor

Matt Carr Jr

 
Concept Art Leads

Matt Carr Jr and Glenn Urieta

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Storyboards

Glenn Urieta, Matt Carr Jr, Peter L Schmidt

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Design

David Manzo, Ruby Muñoz, Riley Donahue, Miguel Hernandez, Mark Szumski, Gina Niespodziani, Noella Borie

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Layout

Glenn Urieta, Matt Carr Jr, Miguel Hernandez, Peter L Schmidt, Riley Donahue

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Animators

 Matt Carr Jr, Jessica Milazzo, Samantha M Duckworth, Tim Beckhardt, Michael Fegreus, Lizzi Akana, Chris Conforti, Noella Borie, Liz Keene, Tom Smolenski, Christina Alvarez, Amanda DePasquale

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Compositors

Mark Szumski, David Manzo, Riley Donahue

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CGI

David Manzo

 
SFX

Mark Szumski

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