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/ Welcome to Sugartown!
Sugartown, brought to you by the powerhouse collaboration of Zynga and Take-Two Interactive Software, and skillfully crafted by the animation and VFX wizards at HBJ, is a game-changer in the world of mobile gaming, smashing its way into the thrilling realm of blockchain-based games.

It's not just any game, folks – Sugartown is the inaugural mobile Web3 game powered by the Ethereum network. Here, players dive headfirst into a universe where they wield on-chain ownership of their prized digital collectibles and gaming gear.

Now, let's talk storyline. Sugartown serves up a wild ride, starring three farmyard buddies who accidentally stumble upon a wormhole to Sugartown from another dimension. This cosmic mishap unleashes ghostly creatures known as Ora’s into the city. Brace yourself for some wild, creativity-fueled chaos as these Ora’s give Sugartown a complete makeover, turning it into a buzzing hub of fun and games.

 

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You're Invited to Sugartown
00:46
Something is happening in Sugartown
00:36
Sugartown // Hardcore Gamers
00:15
Sugartown // Mel's Strange Dream PT1
00:42
Sugartown // Mel's Strange Dream PT2
00:14
Sugartown // Ora Reveal
00:22
Sugartown // Sugar Theft
00:17
Sugartown // Halloween Tralier
00:26
Sugartown // Game Over
00:26
WHAT WE DID 
CREATIVE DIRECTION // 2D ANIMATION // 3D RENDERING 
// ILLUSTRATION // BRAND DEVELOPMENT

Hold onto your butts because HBJ played the starring role as the one-stop shop for everything – from crafting characters and cooking up trailers to teasing your gaming senses, and serving up a mouthwatering spread of website assets and branding for the debut Web3 adventure in the Sugartown universe, with plenty more sugar-coated adventures on the horizon.
 

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Executive Producers

Zynga Take-Two Interactive // Hey Beautiful Jerk

 
Produced by

Hey Beautiful Jerk  

 
Directed by

Mark Szumski & Gina Niespodziani

 
Editors

Gina Niespodziani and David Manzo

 
Animation Supervisor

Matt Carr Jr

 
Concept Art Leads

Matt Carr Jr and Glenn Urieta

Storyboards

Glenn Urieta, Matt Carr Jr, Peter L Schmidt

Design

David Manzo, Ruby Muñoz, Riley Donahue, Miguel Hernandez, Mark Szumski, Gina Niespodziani, Noella Borie

Layout

Glenn Urieta, Matt Carr Jr, Miguel Hernandez, Peter L Schmidt, Riley Donahue

Animators

 Matt Carr Jr, Jessica Milazzo, Samantha M Duckworth, Tim Beckhardt, Michael Fegreus, Lizzi Akana, Chris Conforti, Noella Borie, Liz Keene, Tom Smolenski, Christina Alvarez, Amanda DePasquale

Compositors

Mark Szumski, David Manzo, Riley Donahue

CGI

David Manzo

 
SFX

Mark Szumski

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