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When Yieldmo came to us, they weren’t just looking for a rebrand—they needed a transformation. As leaders in creative intelligence and predictive technology, they had evolved far beyond what their brand represented. They needed an identity that reflected their innovation, ambition, and leadership in a competitive industry.

From the start, we knew this wouldn’t be a typical ad tech refresh. Yieldmo wasn’t interested in surface-level updates; they wanted a bold, strategic shift. With our background in media and entertainment, we approached this project with fresh eyes, blending conceptual design, animation, and editorial styling to craft a brand that feels premium and dynamic.

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WHY THE REBRAND?

A BOLD NEW VISUAL IDENTITY

We took cues from luxury brands, integrating flat colors with depth, bold palettes, and refined layouts. Metallic forms symbolize creativity and adaptability, while geometric structures and clean motion reflect transformation and growth.

The new logo—built on the Neue Machina font with customized kerning and a funnel-shaped “Y”—embodies Yieldmo’s process of turning creative intelligence into execution.The redesigned color system offers versatility while maintaining cohesion, allowing Yieldmo’s identity to adapt seamlessly across platforms. More than just a visual upgrade, this rebrand aligns with their shift to a value-based selling model, emphasizing proof over promises.

The result is a brand that doesn’t just look innovative—it feels innovative. It breaks through the sameness of the ad tech world, positioning Yieldmo as a trusted leader and dynamic partner for publishers and advertisers alike.

For us at HBJ, this was more than a project—it was an opportunity to help a visionary company redefine how it’s seen. Together, we’ve created a brand as bold and forward-thinking as Yieldmo’s mission.

DIGITAL SORCERY OUT OF ATL+ BKLYN
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